I want to put on as many young kids from the Free State as I can before I die or retire. That’s my definition of success. These are the words of 26-year-old producer, Edward “Airdee” Ramolula who’s been in the game for almost 4 years.
Airdee started his journey at the tender age of 13 as a rapper then 3 years later opted for production. Airdee made his mark in the industry when he produced Milli by iFani when he was 23. He didn’t stop there as he continued to make a name for himself producing major hits in South Africa such as Sorry Makhe and Ayeye for Dj Vigilante.
To date the producer has worked with over 40 artists in the country counting Cassper Nyovest, A-Reece, YoungstaCPT, Kwesta among them but speaking to Organic, he mentioned Locnville as his highlight this year.
“The journey has been more than amazing for me as a producer so far. I have learned a lot, even got a chance to work with some of the people I’ve always looked up to as a kid. My biggest highlight of this year was getting to work on a few songs with the biggest pop duo, Locnville. I grew up listening to homies, so for me, that was really a dream come true.”
The producer concedes that even though producers do so much work behind the scenes in the music industry they have to go the extra mile in order to survive and stay relevant. These days producers brand themselves almost in a similar manner as artists.
“I think the industry has driven us as producers to a point whereby if you don’t stand up and brand yourself as a producer you won’t eat. Artists are still not crediting their producers enough. So the only way for us to also go corporate is to drop our own music and brand ourselves as either artists or DJs,” he said.
Through his hard work and love for production, Airdee has now started his own company, Airdee Global Productions. The company aims to uplift, empower young hard-working producers, assist them with production and put them in the right spaces.
Having been in the industry for years and facing a lot of challenges, Airdee mentioned: “I’m trying to do what most of my publishers couldn’t do for me.”
“I still wanna work with everyone that’s down for work but then the vibe has to be right. I don’t like forcing energies. If I’m gonna work with you it has to come natural, we have to really click.”
The producer says one of his biggest wishes right now is working with John Bellion.
“I feel like his music and production speaks to my soul. I’d really love to do something with him.”