Durban is currently beaming with new musical talents from all walks of life. For those that navigate the underground scene and familiarize themselves with emerging talent, it’s easy to understand that the city is headed towards the right direction albeit limitations that everyone seems to complain about.
One emerging creative who has taken the challenge of growing his brand in Durban and beyond, is uMlazi born rapper/kwaito artist, Robin ThirdFloor. Born Simphiwe Nyawose, the artist has been popping up on our screens, radio and represented South Africa performing at music festivals in the U.S, France, and Spain in 2016.
For those that haven’t heard his music, to summarise it, one would define it as a modern take on Kwaito that is a bit more uptempo, with his rap content synonymous with the lifestyle/culture yaseLokshin (Reference: check out his track titled EThekwini). His sound also carries Gqom’ and electronic music influence with a mid to late 90s style of rap.
Speaking to Organic Mag after the release of ‘Crazy’ featuring Easy Freak, the rapper revealed he drew inspiration from Kwaito artists because of how they related their music with people.
“I was inspired by how Kwaito artists were able to connect to the people through their music, whereas Hip Hop artists were making music for other rappers more than the people. It is important to have people who are loyal to you because trends come and go. It’s important to have people who relate to what you are doing,” he said.
Speaking of his abstract style the artist mentions he deliberately positioned himself in a situation where he is different from other artists in order to be remembered.
“I don’t do something if it’s not new, I feel that is important in my music and fashion sense. It is important to have an identity because those who stand out will be always be remembered,” he said.
Traveling abroad gave him an opportunity to represent where he comes from in order to educate people abroad of his love for his hometown as well as inspire the youth from Umlazi. Recently Robin launched a social event, Umlazi Social Market, which he says was well received in the township.
“People were excited and they wanted more. Umlazi has a population of close to 2 million people and I am just trying to revive the township by keeping it in Umlazi and creating more creative platforms.”
Robin ThirdFloor said fans should be on the lookout for the release of an Extended Play project, a Mixtape, an Album before the end of the year , and a European tour in October.
The artist also made mention of other artists such as Mac 11 and Seazwxxl, who he feels are doing well with their Kwaito inspired style of rap.