When I heard the news that Shane Eagle’s first album offering went Gold, I will admit I was shocked. See, anyone that’s a follower of South African Hip Hop music will have you know that ‘lyricism’ or ‘conscious rap’ doesn’t sell, hence why most artists have the same sound and sometimes even the same rap flow.
Que Shane Eagle. Looking from the outside, the rapper stepped into the industry with a point to prove having been runner-up to Bigstar Johnson in Vuzu’s The Hustle Season 1 and he kicked his career off with his album Yellow.
Dis is insane, THANK YOU 🌕❤🔥 pic.twitter.com/jbxhY0FPSH
— Yellow (@Shane_Eagle) November 17, 2017
Having dropped this album, Shane went on to be nominated for Best Male, Best Video (his videos are always sick!), Best Lyricist and Best Album at the South African Hip Hop Awards.
If you think that’s not enough to vindicate the view that the rapper is on to something, the album has had over 1.1 million streams on Apple Music. Mind you. That’s very impressive considering this isn’t an album to ‘turn up’ to. This isn’t an album that has sing-alongs, naah. This is a pure rap album with songs such as Winter, Let it Flow and On My Own.
Shane Eagle went gold without a distribution deal. The future is NOW📺 pic.twitter.com/4W88CUhvL8
— TweetGuru (@JustKholii_) November 19, 2017
Yesterday on twitter Shane clapped back when Scoop Makhathini revealed he has never listened to his music. One could look at this as a diss from Scoop, someone’s that’s never been shy to air his views on social media or just an expression that he isn’t yet to listen to him. If this was a diss, however, it’s understandable why Shane would react the way he did.
I HAVE NOT LISTNED TO SHANE EAGLE 🦅
— siyabonga ngwekazi (@scoopmakhathini) November 24, 2017
No1 gives a fuck, you’re not even verified https://t.co/fCkBDyRmTQ
— Yellow (@Shane_Eagle) November 26, 2017
Doing something that is different in South Africa isn’t easy and sometimes it feels like you’re a recluse, so anything that may come off as criticism can’t be easy to take. Shane has gotten where he is without the need to be validated by your favorite rapper or Scoop, and that right there is hope and a win for versatility in SA Hip Hop. We certainly hope this will spring about a new wave of artists that won’t shy away from creating something different.
Here is a throwback to something that dropped before Yellow: